Customer acquisition and retention is the lifeblood of every business. Yet, many businesses fail to implement a systematic approach to finding new customers. The tendency is to “throw spaghetti at the wall” by joining networking groups, making appearances at community events here and there, and rolling the dice with advertising dollars, never really knowing what’s working or why.
Word Of Mouth Referral Systems
Word of mouth has always been the most effective form of advertising. If you belong to networking groups, Chambers of Commerce or other organizations designed to generate word of mouth referrals, the right mix of systems will make it easier for you to:
- Nurture the professional relationships most likely to bring you new business
- Extend your company’s reach and visibility
- Develop new opportunities within your existing network and customer base
Cold Market Sales Systems
While word of mouth is highly effective, your business also needs to reach new markets where no one has heard of your company. It is important for a growing company to establish trust and build a reputation in new markets.
- Identify the communities and events that provide the best sources of new leads for your business
- Establish your business as a trusted resource and contributor in new communities
- Connect to key influencers who can open doors and guide you to the best opportunities
Give me a call today at (919) 723-7916 to discuss how we can work together to build a sales and marketing system for your business.