Ghost Writing Services

You've got a web site. You may have posted a brief description of your business, and noticed that it sounds exactly the same as what your competitors wrote on their web sites. But let's face it; you do the same thing that they do, and there isn't much else to say about it. That's when it comes time to get creative.

The Introverted Entrepreneur's method is to build you a unique personal brand through educational marketing. There are different ways to approach this goal, but the basic idea is to position you as an expert in your field by giving away valuable information that the people in your target market are looking for. The Introverted Entrepreneur can help you to create the written content for a number of different informational products.

E-Books

You can quickly position yourself as an expert in any field by making an electronic book available for download on your web site. For example, let's suppose you're a real estate investing coach. You might post a short e-book about how to fix and flip a property in 90 days. A real estate investor who finds your site might initially intend to do the entire project alone. After reading your book, new investors might start to see that a first-time deal can become a bigger undertaking than they thought it was with bigger risks than they were aware of. Your name will be the one they remember at the end of the day, and you'll be the one they call when they need coaching.

Permission-Based E-mail Marketing

We all know that it takes multiple impressions to make a sale, and we all know that e-mail campaigns keep you in front of your customer.  However, most e-mail campaigns are quickly ignored or sent to the "spam" folder. To create an e-mail campaign that your customers actually read and respond to, you need to stay on top of what your audience is looking for (and not finding anywhere else). You will also need to give them the opportunity to raise their hand and genuinely ask to hear from you (as contrasted with a hidden opt-out link that you bury at the bottom of a form).

For example, you might be a search engine optimization expert, and your clients might be web developers. You might put out an e-mail once or twice a month highlighting one of your clients. You could describe the steps you took to raise that business's ranking on the search engines.

Speech Writing

If you're less on the introverted side, you may prefer to position yourself as an expert by being the guest speaker at a networking function. You might also teach workshops or seminars. The Introverted Entrepreneur can help to design the content for your presentation that is appropriate to the specific audience and situation, including written hand-outs.