Email Newsletters: Do They Still Work?

When clients and prospects ask me questions like this, my answer is a resounding “It depends.” I think of email automation software the same way I think of any tool, including the telephone. It’s only as good as your ability to use it correctly. Does the phone still work? It depends who you call and […]

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The Simplest Way to Avoid Content Burnout

It happens all the time. You start a blog with the best of intentions, and you throw up a Facebook page. You invite all of your friends and business contacts to connect to it. You watch the numbers starting to grow. You pledge to blog every week and post on your social media pages twice […]

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