Interesting vs. Important Business Initiatives with Alicia Parr of Performentor
Email Newsletters: Do They Still Work?
A tempting-but-deadly distraction for businesses is the tendency to do things that are “interesting” but not important. I recently wrote about one way this can show up with regard to software tools. Even “free” tools take time to set up and implement. But software tools are just one of many places that this phenomenon can […]
Business Spotlight: carolyncrowndesigns
When clients and prospects ask me questions like this, my answer is a resounding “It depends.” I think of email automation software the same way I think of any tool, including the telephone. It’s only as good as your ability to use it correctly. Does the phone still work? It depends who you call and […]
Building a Sales Team: Spotlight with Ashley Morrison of Abundant Marketing
Over the years, I’ve met a number of creative artists who fall into one of two traps: I think of them as the pride trap and the cynicism trap. Avoiding both of these traps is akin to walking on a balance beam. It requires a combination of disciplines that many fail to put in place. […]
Do You Really Need that Software Tool?
When a business enters the growth phase, several critical tipping points can make or break the business. One common scenario often arises when the business outgrows a one-or two-person operation and emerges as a full-blown business: the owner can no longer do all of the selling. Hiring and retaining salespeople is complex and I’ve seen […]
I’ve heard the same story many times, and it goes something like this. “They told us we needed it, so we bought it. We paid an expert to set come in and set it up for us and train us. Here we are six months later, and we’re still not using it. We don’t even really […]