Email Newsletters: Do They Still Work?

When clients and prospects ask me questions like this, my answer is a resounding “It depends.” I think of email automation software the same way I think of any tool, including the telephone. It’s only as good as your ability to use it correctly. Does the phone still work? It depends who you call and […]

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Business Spotlight: carolyncrowndesigns

Over the years, I’ve met a number of creative artists who fall into one of two traps: I think of them as the pride trap and the cynicism trap. Avoiding both of these traps is akin to walking on a balance beam. It requires a combination of disciplines that many fail to put in place. […]

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Building a Sales Team: Spotlight with Ashley Morrison of Abundant Marketing

When a business enters the growth phase, several critical tipping points can make or break the business. One common scenario often arises when the business outgrows a one-or two-person operation and emerges as a full-blown business: the owner can no longer do all of the selling. Hiring and retaining salespeople is complex and I’ve seen […]

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Do You Really Need that Software Tool?

I’ve heard the same story many times, and it goes something like this. “They told us we needed it, so we bought it. We paid an expert to set come in and set it up for us and train us. Here we are six months later, and we’re still not using it. We don’t even really […]

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