Is Your Network Looking Out the Window?
From Information to Connection
You may have heard this idea before. It is widely-accepted. Business classes teach it. Networking groups preach it. Businesses owners believe it almost without question. “You have to educate your network about what you do.” But there’s a problem with this idea. The problem is this: you can’t educate your network. In fact, you can’t […]
The 2016 #NashvilleVegfest
There has been a slow and steady trend in the marketing world over the past few years that is likely to continue. Demand for information products has become more selective. An information product is exactly what its name suggests. Books, DVD’s, training courses, whitepapers, webinars and podcasts are all examples of information products. Some are […]
How Does Social Media Attract New Business?
The past few days, I’ve been on the road with my good friend and housemate Helene Greenberg. She organizes the Triangle Vegfest, an annual festival and monthly market designed to promote vendors of plant-based products and services. She often travels to other Vegfest events in different areas of the country. This time, I went along on the trip. […]
There is a common question that comes up in meetings with business owners, especially those who are unfamiliar with social media or who have not used it much. “How is social media going to help my business make more money?” New Customer Acquisition Generating new sales from social media is a complex process, but sales can be […]