Archive for October, 2014

Making Your Company Blog a Team Effort

This recent article on Bad Language makes an excellent point — company blogs are much more effective when multiple employees are contributing to them. There’s one other point I would add: each employee should have his/her own bio, profile and byline tied to the articles they write. An unfortunate pattern I’ve seen on a number […]

Is It Time to Delete Your Facebook Page?

Copyblogger recently announced a decision: they are deleting their Facebook page. According to Copyblogger author Erika Napoletano, “…the page has 38,000 ‘fans,’ but Copyblogger’s presence on Facebook has not been beneficial for the brand or its audience.” I think we could all stand to do things like this more often. I’m not saying that Facebook […]

The First Triangle Veg Fest is this Sunday (10/19)

This Sunday, October 19th, the first annual Triangle VegFest will take place in Carolina Pines Park, located less than a mile from the Raleigh Farmer’s Market. This celebration is free and open to all and will take place rain or shine, offering both indoor and outdoor activities. About six months ago, my friend Helene told me […]

Plan Your Holiday Campaign

Ignite Social Media recently published an informative post about planning holiday campaigns. A lot of the tactics they suggest may sound like they require corporate-scale budgets, but that’s not necessarily the case. There are a number of plug-and-play mobile-friendly e-commerce platforms and phone-friendly payment methods that small and medium size businesses can utilize without little […]

The Million-Dollar Content Question: Outsourced or In-House?

Thanks to my friend Olalah Njenga of YellowWood Group for tagging me in a Facebook post about this recent Entrepreneur article that raises an important question. I have had numerous business owners bring up this question in conversation over the past year, especially as more and more businesses are looking for profitable ways to produce […]

Zapple Chips

I recently learned about a local business here in Raleigh, NC that makes amazingly good apple chips. These aren’t like the ones you get in the grocery store. They’re tart, they’re light and they pack just the right amount of crispness. They’re not too thick and not too thin. They’re made from locally-grown apples in […]

The Art of Defining the Good Enough Client

One of the blogs I read and follow often is IttyBiz. The author, Naomi Dunford, offers the kind of practical advice that only comes from someone who has been there and done it. (I have a pet peeve about bloggers and business owners who preach things they wouldn’t know how to practice if their lives […]