Archive for June, 2014

4 Articles That Will Help You Better Understand Marketing

The Margin Manifesto: 11 Tenets for Reaching (or Doubling) Profitability in 3 Months. I see small business owners making common mistakes with their marketing dollars often, and I believe this article would have steered them clear of those mistakes. If you’re trying to figure out how to make the most of a limited marketing budget, […]

Avoiding Writing Burnout: Keeping the Dream Alive

I have battled with a problem since 2007, the year that I committed myself to professional writing as a business and a career. There’s a dilemma that every writer will face sooner or later: we all know that if we want to improve our craft, we need to make a priority of doing it regularly. […]

The Problem with Marketing Theories

Every marketing theory is oversimplified and will eventually fall apart—including this one. I’ve found that marketing professionals like to grab hold of what appears to be a sound theory about how people will consistently respond to marketing messages. It’s understandable. Marketing is a murky and vague universe where the rules change hourly (assuming there even […]

Writing Excel Macros Helps Me Relax

Okay, I’m a little weird. But I love Excel. It’s the best thing Microsoft has ever made (although MS-DOS comes a close second—I still pine for the days of the command line and being able to automate just about anything with a batch file). I was programming computers when I was 8 years old. The […]