Archive for October, 2013

How Picking up the Phone Can Help Your Writing

Yes, you read that right. See, here’s the thing: selling is integral to writing. Great writers are also great salespeople. You cannot separate the two. Writing is communication. It is not possible to be a great communicator in writing and be a lousy communicator on the phone. One area affects the other. How do I […]

Why You Can’t Motivate Yourself to Write

Motivation is a highly misunderstood concept. I’ve spent a lot of time observing different things about what motivates me, and I’m still nowhere close to fully understanding it. But Zig Ziglar grasped one basic truth on the subject: “People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it […]

Email Marketing for Mere Mortals

If you are thinking of sending out a newsletter, but not sure where to begin, take heart. You don’t need to spend thousands of dollars and tens of hours reading e-books, watching videos, dialing in to webinars led by hot-shot “expert gurus,” or attending expensive seminars. Simplicity carries the day when it comes to email. […]