|
You've known it for years. You weren't meant to work for
somebody else. You do things your way, you have quirky
methods of operating that make perfect sense to you (but no
one else), you march to the beat of a different drum, and you
just plain don't fit in with typical, boring people.
You're tired of watching people less competent than you get
ahead while you stay behind. You are a rebel, the person
who always checks the box that says "other," the round peg in
a world of square holes, and you don't play well with
authority. The nine to five cubicle world was made for
somebody else.
But there's a bit of a problem. Leaving this fish-bowl
world and getting off the Great Corporate Hamster Wheel would
mean starting your own business. Being a business owner
means selling. Selling means dealing with people.
It means standing in lobbies during long periods of awkward
silence, waiting to talk to people who don't know you.
It means going to cocktail parties, networking meetings, sales
trainings, and other places you would rather avoid like the
plague. It means making awkward phone calls to people
who don't want to talk to you. It means laughing at
jokes that aren't funny, working the room, hobnobbing,
schmoozing, and every other word that embodies the dark side
of being a silver-tongued devil. You're an introvert,
and selling is your worst nightmare.
Until now.
The world is changing around us. Gone are the days of
"Plan 100" and "the three foot rule." We have the
Internet, and we have Web 2.0. We have social networking
sites. We have social bookmarking, blogs, YouTube, e-zines,
drip e-mail lists, search engines and a whole arsenal of power
tools at our disposal that threaten to render the old way of
doing business obsolete. Thanks to the fact that we can
leverage automation to deliver a message to thousands of
people at a fraction of what it would have cost five years
ago, it's now possible for customers to find us from the other
side of the computer screen. That's great news for those
of us on the Introverted side of the fence.
But, there's another problem. The number of online
resources is exploding exponentially, and you can't get good
at using them all. Time is money, and the 24-hour day is
filling up with more and more activity. Sure, there are
plenty of tools and training resources available on the
Internet. But let's face it: you don't have time to
research them all (let alone learn to use them all)!
The Introverted Entrepreneur can help you put together a
simple strategy to get you quickly in action. Whether
you're a salesperson in a traditional organization, a
franchise operator, a network marketer, a nine-to-five
employee looking to escape Cubicle Hell, or a writer looking
to profit from your passion, the Introverted Entrepreneur can
help you find the power tools that fit your talents like a
glove and create a simple plan to get you quickly in action.
The Introverted Entrepreneur uses an attraction-based
marketing approach, using four components:
-
Creative niche development
-
Personal branding
-
Content creation
-
Measurable action plans
|
